02312cam a2200313 a 450000100090000000300080000900500170001700700030003400800410003701000170007802000350009502000380013004000230016804100080019105000210019908200170022024500870023725000160032426000460034030000450038644000320043150400530046350505440051652007230106065000340178365000590181770000310187685600910190713108349BJBSDDR20240926153329.0ta030303s2004    njua     b    001 0 eng    a  2003045401  a0805845801 (pbk. : alk. paper)  a9780805845808 (pbk. : alk. paper)  aDLCcDLCdDLCbeng  aeng14aP 96bM489e 200400a338.4/73022300aMedia economics :btheory and practice /cedited by Alison Alexander ... [et al.].  a3rd edition  aMahwah, N.J. :bLawrence Erlbaum,cc2004.  aix, 301 pages :billustrations ;c23 cm. 0aLEA's communication series   aIncludes bibliographical references and indexes.0 aAn introduction to media economics theory and practice
Economics and media regulation
Structure and change : a communications industry overview
The economics of international media
The economics of the daily newspaper industry
The economics of books and magazines
The broadcast television networks
The economics of the cable industry
The economics of Hollywood : money and media
The economics of the contemporary radio industry
The economics of the recording industry
The economics of the advertising industry
The economics of online media  aThoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses 0aMass mediaxEconomic aspects. 4aMedios de comunicación socialxAspectos económicos1 aAlexander, Alison eeditor423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0709/2003045401-d.html