<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02146cam a2200553 a 4500</leader>
  <controlfield tag="001">54433</controlfield>
  <controlfield tag="005">20230410130359.0</controlfield>
  <controlfield tag="008">910328s1991    enka     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   91015353 </subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)ocm23655201</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">SDF</subfield>
    <subfield code="d">MUQ</subfield>
    <subfield code="d">NLGGC</subfield>
    <subfield code="d">BAKER</subfield>
    <subfield code="d">BTCTA</subfield>
    <subfield code="d">YDXCP</subfield>
    <subfield code="d">UKM</subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GB91-57229</subfield>
  </datafield>
  <datafield tag="019" ind1=" " ind2=" ">
    <subfield code="a">24749518</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0521413478</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780521413473</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0521424046 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780521424042 (pbk.)</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">090060768</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">082233829</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">YDXCP</subfield>
    <subfield code="b">463302</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NZ1</subfield>
    <subfield code="b">4371845</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">UKM</subfield>
    <subfield code="b">b9157229</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)23655201</subfield>
    <subfield code="z">(OCoLC)24749518</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="4">
    <subfield code="a">P 96</subfield>
    <subfield code="b">N489f 1991</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">GRAL</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Neuman, W. Russell.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The future of the mass audience /</subfield>
    <subfield code="c">W. Russell Neuman.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Cambridge [England] ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Cambridge University Press,</subfield>
    <subfield code="c">1991.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiv, 202 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. 179-193) and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Audiences.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Technological innovations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Psychological aspects.</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2=" ">
    <subfield code="a">Mass media</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">M&#xE9;dias</subfield>
    <subfield code="x">Publics.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">M&#xE9;dias</subfield>
    <subfield code="x">Innovations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">M&#xE9;dias</subfield>
    <subfield code="x">Aspect psychologique.</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
    <subfield code="a">Massamedia.</subfield>
    <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
    <subfield code="a">Publiek.</subfield>
    <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/description/cam024/91015353.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents</subfield>
    <subfield code="u">http://www.loc.gov/catdir/toc/cam025/91015353.html</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">Baker and Taylor</subfield>
    <subfield code="b">BTCP</subfield>
    <subfield code="n">91015353</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">YBP Library Services</subfield>
    <subfield code="b">YANK</subfield>
    <subfield code="n">463302</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">Baker &amp; Taylor</subfield>
    <subfield code="b">BKTY</subfield>
    <subfield code="c">99.00</subfield>
    <subfield code="d">99.00</subfield>
    <subfield code="i">0521413478</subfield>
    <subfield code="n">0001966703</subfield>
    <subfield code="s">active</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">Baker &amp; Taylor</subfield>
    <subfield code="b">BKTY</subfield>
    <subfield code="c">37.99</subfield>
    <subfield code="d">37.99</subfield>
    <subfield code="i">0521424046</subfield>
    <subfield code="n">0002048240</subfield>
    <subfield code="s">active</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">bk</subfield>
  </datafield>
  <datafield tag="994" ind1=" " ind2=" ">
    <subfield code="a">C0</subfield>
    <subfield code="b">DRFGD</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">73751</subfield>
    <subfield code="d">73751</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">HU</subfield>
    <subfield code="a">BJB</subfield>
    <subfield code="b">BJB</subfield>
    <subfield code="c">HU</subfield>
    <subfield code="d">2023-04-10</subfield>
    <subfield code="h">1</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">P 96 N489f 1991</subfield>
    <subfield code="p">00000012899</subfield>
    <subfield code="r">2018-10-25 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-10-25</subfield>
    <subfield code="y">bk</subfield>
  </datafield>
</record>
