<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>future of the mass audience</title>
  </titleInfo>
  <name type="personal">
    <namePart>Neuman, W. Russell.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Cambridge [England]</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Cambridge University Press</publisher>
    <dateIssued>1991</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 202 p. : ill. ; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.</tableOfContents>
  <note type="statement of responsibility">W. Russell Neuman.</note>
  <note>Includes bibliographical references (p. 179-193) and index.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Audiences</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject>
    <topic>Mass media</topic>
  </subject>
  <subject authority="rvm">
    <topic>Médias</topic>
    <topic>Publics</topic>
  </subject>
  <subject authority="rvm">
    <topic>Médias</topic>
    <topic>Innovations</topic>
  </subject>
  <subject authority="rvm">
    <topic>Médias</topic>
    <topic>Aspect psychologique</topic>
  </subject>
  <subject authority="gtt">
    <topic>Massamedia</topic>
  </subject>
  <subject authority="gtt">
    <topic>Publiek</topic>
  </subject>
  <classification authority="lcc">P 96 N489f 1991</classification>
  <identifier type="isbn">0521413478</identifier>
  <identifier type="isbn">9780521413473</identifier>
  <identifier type="isbn">0521424046 (pbk.)</identifier>
  <identifier type="isbn">9780521424042 (pbk.)</identifier>
  <identifier type="lccn">91015353</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/description/cam024/91015353.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/cam025/91015353.html</identifier>
  <location>
    <url displayLabel="Publisher description">http://www.loc.gov/catdir/description/cam024/91015353.html</url>
  </location>
  <location>
    <url displayLabel="Table of contents">http://www.loc.gov/catdir/toc/cam025/91015353.html</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">910328</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410130359.0</recordChangeDate>
    <recordIdentifier>54433</recordIdentifier>
  </recordInfo>
</mods>
