@book{73765,
	author = {Perloff, Richard M.,},
	title = {The dynamics of persuasion :},
	publisher = {Lawrence Erlbaum Associates,},
	year = {2003.},
	address = {Mahwah, N.J. :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0629/2002033865-d.html}
}