01119cam a2200313 a 4500003000800000005001700008007000300025008004100028020002800069020003500097035001300132040001800145041000800163050002300171100003200194245010500226250001200331260005600343300003400399504006600433650003900499650002800538650002100566650003200587650002800619650002200647650004500669856009100714BJBSDDR20230410130400.0ta020822s2003    njua     b    001 0 eng    a0805840877 (alk. paper)  a0805840885 (pbk. : alk. paper)  a12903725  aDLCcDLCbspa  aspa14aBF 637bP451d 20031 aPerloff, Richard M.,d1951-14aThe dynamics of persuasion :bcommunication and attitudes in the 21st century /cRichard M. Perloff.  a2nd ed.  aMahwah, N.J. :bLawrence Erlbaum Associates,c2003.  axvi, 392 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. 341-378) and indexes. 0aMass mediaxPsychological aspects. 0aPersuasion (Psychology) 0aAttitude change. 4aPersuasión (Psicología) 4aActitud (Psicología). 4aCambio de actitud 4aComunicación xAspectos psicológicos423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0629/2002033865-d.html