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  <titleInfo>
    <title>Media literacy</title>
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  <name type="personal">
    <namePart>Potter, W. James</namePart>
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    <place>
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    <publisher>Sage</publisher>
    <dateIssued>c2005</dateIssued>
    <dateIssued encoding="marc">2005</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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    <extent>xii, 467 p. : ill. ; 24 cm.</extent>
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  <tableOfContents>Why increase media literacy? -- Defining media literacy -- The media literacy model -- Developing media literacy -- Reality and media messages -- Entertainment content -- What is news? -- Advertising -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How does the effects process work? -- Effects on institutions -- The importance of real-world knowledge -- Personal strategy for increasing media literacy -- Helping others increase media literacy -- Media influence on sports -- Media violence -- Privacy and piracy with the media -- Appendix A. Profiles of the mass media industries -- Appendix B. Immediate and long-term effects of media on individuals -- Appendix C. Media literacy organizations.</tableOfContents>
  <note type="statement of responsibility">W. James Potter.</note>
  <note>Includes bibliographical references (p. 435-455) and index.</note>
  <subject authority="lcsh">
    <topic>Media literacy</topic>
  </subject>
  <subject>
    <topic>Alfabetización informacional</topic>
  </subject>
  <subject>
    <topic>Tecnologías de la información y la comunicación</topic>
  </subject>
  <subject>
    <topic>Alfabetización tecnológica</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación de masas</topic>
  </subject>
  <classification authority="lcc">P 96 P869m 2005</classification>
  <classification authority="ddc">302.23</classification>
  <identifier type="isbn">1412909899 (pbk. : alk paper)</identifier>
  <identifier type="isbn">9781412909891 (pbk. : alk paper)</identifier>
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