TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 1412909899 (pbk. : alk paper)
AV  - P 96 P869m 2005
U1  - 302.23 
PY  - 2005///
CY  - Thousand Oaks, CA
PB  - Sage
KW  - Media literacy
KW  - AlfabetizaciÃ³n informacional
KW  - TecnologÃ­as de la informaciÃ³n y la comunicaciÃ³n
KW  - AlfabetizaciÃ³n tecnolÃ³gica
KW  - Medios de comunicaciÃ³n de masas
N1  - Includes bibliographical references (p. 435-455) and index; Why increase media literacy? -- Defining media literacy -- The media literacy model -- Developing media literacy -- Reality and media messages -- Entertainment content -- What is news? -- Advertising -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How does the effects process work? -- Effects on institutions -- The importance of real-world knowledge -- Personal strategy for increasing media literacy -- Helping others increase media literacy -- Media influence on sports -- Media violence -- Privacy and piracy with the media -- Appendix A. Profiles of the mass media industries -- Appendix B. Immediate and long-term effects of media on individuals -- Appendix C. Media literacy organizations
UR  - http://catdir.loc.gov/catdir/toc/ecip052/2004024119.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0658/2004024119-d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0734/2004024119-b.html
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013171294&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -