print, broadcast, and public relations Whitaker, W. Richard (Wayne Richard) 1940- creator Ramsey, Janet E. Smith, Ronald D. 1948- text bibliography nyu New York Routledge/Taylor and Francis Group 2008 2009 3rd ed. monographic eng

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xix, 418 p. : ill. ; 24 cm. "This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket. Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copywriting -- Afterword: you and the future. by W. Richard Whitaker, Janet E. Ramsey, and Ronald D. Smith. Incluye referencias bibliográficas e índice. Medios de comunicación de masas Mass media Authorship Broadcast journalism Authorship Periodismo por televisión Public relations Authorship Journalism Authorship Periodismo Autoría P 96 W578m 2009 808.066302 9780805862959 (pbk) 0805862951 (pbk) http://www.loc.gov/catdir/toc/ecip0813/2008010584.html http://www.loc.gov/catdir/toc/ecip0813/2008010584.html DLC 080306 20230410130402.0 spa