02614cam a22003978a 4500999001700000003000800017005001700025007000300042008004100045020002400086020002100110040001800131041000800149050002100157082001500178100005200193245012400245250001200369260005900381300003400440504005300474505049300527520067101020650004501691650002801736650003801764650004001802650003401842650002801876650003401904700002801938700003701966856008302003942001202086952011802098  c73801d73801BJBSDDR20230410130402.0ta080306s2009    nyu      b    001 0 eng    a9780805862959 (pbk)  a0805862951 (pbk)  aDLCcDLCbspa  aeng14aP 96bW578m 200900a808.0663021 aWhitaker, W. Richard q(Wayne Richard), d1940-10aMediawriting :bprint, broadcast, and public relations /cby W. Richard Whitaker, Janet E. Ramsey, and Ronald D. Smith.  a3rd ed.  aNew York :bRoutledge/Taylor and Francis Group,c2008.  axix, 418 p. :bill. ;c24 cm.  aIncluye referencias bibliográficas e índice.  aCommunication theory and news values --  Ethical and legal issues in media writing --  Basics of writing and editing --  Basic news stories --  Interviewing --  Reporting what others say --  Obituaries, rewrites, and roundups --  Research in communication --  Feature writing --  Writing broadcast copy --  Reporting for radio and TV --  Public relations writing: organizational media --  Public relations writing: news media --  Advertising copywriting --  Afterword: you and the future.  a"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket. 4aMedios de comunicación de masas 91587 0aMass mediaxAuthorship. 0aBroadcast journalismxAuthorship. 4aPeriodismo por televisión 919484 0aPublic relationsxAuthorship. 0aJournalismxAuthorship. 4aPeriodismo xAutoría 941031 aRamsey, Janet E.9218571 aSmith, Ronald D., d1948-921858413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip0813/2008010584.html  2lcccBK  001040708HUaBJBbBJBcHUd2023-04-10l0oP 96 W578m 2009p00000107724r2018-10-25 00:00:00t1w2018-10-25yBK