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  <titleInfo>
    <title>Infographics</title>
    <subTitle>the power of visual storytelling</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lankow, Jason</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ritchie, Josh</namePart>
  </name>
  <name type="personal">
    <namePart>Crooks, Ross</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Hoboken, N.J</placeTerm>
    </place>
    <publisher>John Wiley &amp; Sons, Inc.</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>263 pages : illustrations, maps ; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.</tableOfContents>
  <note type="statement of responsibility">Jason Lankow, Josh Ritchie, Ross Crooks.</note>
  <note>Includes index.</note>
  <subject>
    <topic>Comunicación</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Visual communication</topic>
  </subject>
  <subject>
    <topic>Comunicación visual</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication</topic>
    <topic>Graphic methods</topic>
  </subject>
  <subject>
    <topic>Comunicación</topic>
    <topic>Métodos gráficos</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Information visualization</topic>
  </subject>
  <subject>
    <topic>Visualización de la información</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business presentations</topic>
  </subject>
  <subject>
    <topic>Presentaciones de negocios</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Presentation graphics software</topic>
  </subject>
  <classification authority="lcc">P 93.5 L289i 2012</classification>
  <classification authority="ddc">302.23</classification>
  <identifier type="isbn">9781118314043 (pbk.)</identifier>
  <identifier type="isbn">1118314042 (pbk.)</identifier>
  <identifier type="lccn">2012288540</identifier>
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    <recordCreationDate encoding="marc">121102</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250716113531.0</recordChangeDate>
    <recordIdentifier source="BJBSDDR">17516425</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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