Newsom, Doug. creator text bibliography mau Malden, MA, USA Blackwell Pub. 2007 monographic eng Eng

print

x, 153 p. : ill. ; 23 cm. "This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET. Ch. 1. Organization of information -- Ch. 2. Concepts -- Ch. 3. Politics -- Ch. 4. Economics -- Ch. 5. Nonverbal interaction : action, sound, and silence -- Ch. 6. Theories of signs and language -- Ch. 7. Theories of symbolic interaction, structuration, and convergence -- Ch. 8. Theories of discourse -- Ch. 9. Frames of reference -- Ch. 10. Ethical issues -- Ch. 11. Legal issues -- Ch. 12. The roles of advertising and public relations -- Ch. 13. Miscommunication and consequences -- Ch. 14. Developing a worldview. by Doug Newsom. Includes bibliographical references (p. 143-147) and index. Communication, International Intercultural communication P96.I5 N558 2006 302.2 1405144114 (hardback : alk. paper) 9781405144117 (hardback : alk. paper) 1405144122 (pbk. : alk. paper) 9781405144124 (pbk. : alk. paper) 2006022220 http://www.loc.gov/catdir/toc/ecip0616/2006022220.html http://www.loc.gov/catdir/enhancements/fy0802/2006022220-b.html http://www.loc.gov/catdir/enhancements/fy0802/2006022220-d.html http://www.loc.gov/catdir/toc/ecip0616/2006022220.html http://www.loc.gov/catdir/enhancements/fy0802/2006022220-b.html http://www.loc.gov/catdir/enhancements/fy0802/2006022220-d.html DLC 060705 20230410130420.0 118610