TY  - BOOK
AU  - Newsom,Doug
TI  - Bridging the gaps in global communication
SN  - 1405144114 (hardback : alk. paper)
AV  - P96.I5 N558 2006
U1  - 302.2 22
PY  - 2007///
CY  - Malden, MA, USA
PB  - Blackwell Pub.
KW  - Communication, International
KW  - Intercultural communication
N1  - Includes bibliographical references (p. 143-147) and index; Ch. 1. Organization of information --  Ch. 2. Concepts --  Ch. 3. Politics --  Ch. 4. Economics --  Ch. 5. Nonverbal interaction : action, sound, and silence --  Ch. 6. Theories of signs and language --  Ch. 7. Theories of symbolic interaction, structuration, and convergence --  Ch. 8. Theories of discourse --  Ch. 9. Frames of reference --  Ch. 10. Ethical issues --  Ch. 11. Legal issues --  Ch. 12. The roles of advertising and public relations --  Ch. 13. Miscommunication and consequences --  Ch. 14. Developing a worldview
N2  - "This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET
UR  - http://www.loc.gov/catdir/toc/ecip0616/2006022220.html
UR  - http://www.loc.gov/catdir/enhancements/fy0802/2006022220-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0802/2006022220-d.html
ER  -