01702cam a2200301 i 4500 118169 20230410130536.0 121231t2013 inua 001 0 eng 17576380 2012046091 9780789750594 0789750597 DLC eng DLC rda pcc PN 171 M649w 2013 808.06/6659 Miller, Michael, 1958- Web words that work : writing online copy that sells / Michael Miller. Indianapolis, Indiana. : Que Publishing, [2013] xvi, 283 p. : ill. ; 23 cm Includes index. p.1. Online copywriting 101 -- What's different about writing online copy? -- Punctuation, grammar, and other rules to live by -- Conveying confusing content, clearly -- Keeping it short and simple -- Organizing your content -- Firing up your readers -- Finding your voice -- Incorporating visuals -- Utilizing links and outside content -- Optimizing your copy for web search -- p. 2. Writing for different vehicles -- Writing web pages -- Writing online articles -- Writing blog posts -- Writing social media updates -- Writing email newsletters and promotions -- Writing online ads -- Writing online press releases -- Writing online help files and FAQs -- Writing web interfaces -- Writing for mobile devices -- p. 3. Getting it done -- Determining the right delivery formats -- Dealing with web page design -- Working with technical and design staff -- The final word : think like the reader. Online authorship. Webometrics 20150700 lcc bk rsfv 75819 75819 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 PN 171 M649w 2013 00000111393 2018-10-25 00:00:00 1 2018-10-25 bk