writing online copy that sells Miller, Michael 1958- creator text inu Indianapolis, Indiana Que Publishing [2013] 2013 monographic eng

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xvi, 283 p. : ill. ; 23 cm p.1. Online copywriting 101 -- What's different about writing online copy? -- Punctuation, grammar, and other rules to live by -- Conveying confusing content, clearly -- Keeping it short and simple -- Organizing your content -- Firing up your readers -- Finding your voice -- Incorporating visuals -- Utilizing links and outside content -- Optimizing your copy for web search -- p. 2. Writing for different vehicles -- Writing web pages -- Writing online articles -- Writing blog posts -- Writing social media updates -- Writing email newsletters and promotions -- Writing online ads -- Writing online press releases -- Writing online help files and FAQs -- Writing web interfaces -- Writing for mobile devices -- p. 3. Getting it done -- Determining the right delivery formats -- Dealing with web page design -- Working with technical and design staff -- The final word : think like the reader. Michael Miller. Includes index. Online authorship Webometrics 20150700 PN 171 M649w 2013 808.06/6659 9780789750594 0789750597 2012046091 DLC 121231 20230410130536.0 118169 eng