Howard, Herbert H. <br/><br/>
Radio, TV, and cable programming / 
Herbert H. Howard, Michael S. Kievman, Barbara A. Moore. 
 - 2a ed. 
 - Ames :  Iowa State University Press,  1994. 
 - x, 456 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Radio and TV programming. c1983. 
<br/><br/>Includes bibliographical references ( p.444) and index. 
<br/><br/><label>ISBN: </label>0813803438 (alk. paper) 9780813803432 (alk. paper) 
<br/><br/><label>LCCN: </label>93045685  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio programs--Planning.<br/>Television programs--Planning.
<br/><br/><label>LC Class. No.: </label>PN 1991.55  / H848r 1994 
<br/><br/><label>Dewey Class. No.: </label>384.54/42/0973