02080cam a2200421 a 4500 125895 20230410130543.0 110427s2012 enk b 001 0 eng 16752385 2011016514 9780415548427 (alk. paper) 9780415548434 (pbk. : alk. paper) 9780203597033 (ebk.) DLC DLC DLC pcc eng n-us--- e-uk--- PN 1992.3 J66b 2012 384.55068/8 Johnson, Catherine, 1973- Branding television / Catherine Johnson. Abingdon, Oxon ; New York : Routledge, c2012. xvii, 197 p.; 25 cm. Comedia Includes bibliographical references and index. Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding? Television broadcasting United States. Television broadcasting Great Britain. Branding (Marketing) United States. Branding (Marketing) Great Britain. Transmisión de televisión Estados Unidos Radiodifusión televisiva Estados Unidos. Transmisión de televisión Gran Bretaña. Marcas de fábrica Estados Unidos. Marcas de fábrica Gran Bretaña. lcc bk dpf 76027 76027 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 PN 1992.3 J66b 2012 00000119098 2018-10-25 00:00:00 1 2018-10-25 bk