Johnson, Catherine 1973- creator text bibliography enk Abingdon, Oxon New York Routledge c2012 2012 monographic eng

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xvii, 197 p.; 25 cm. Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding? Catherine Johnson. Includes bibliographical references and index. n-us--- e-uk--- Television broadcasting United States Television broadcasting Great Britain Branding (Marketing) United States Branding (Marketing) Great Britain Transmisión de televisión Estados Unidos Radiodifusión televisiva Estados Unidos Transmisión de televisión Gran Bretaña Marcas de fábrica Estados Unidos Marcas de fábrica Gran Bretaña PN 1992.3 J66b 2012 384.55068/8 9780415548427 (alk. paper) 9780415548434 (pbk. : alk. paper) 9780203597033 (ebk.) 2011016514 DLC 110427 20230410130543.0 125895