02364cam a2200361 a 4500 110534 20230410130555.0 110225s2011 njua 001 0aeng 16667423 2011008894 9781118004760 (hardback) DLC DLC DLC pcc n-us--- PN 1992.8 R712w 2011 384.5506 BUS027000 bisacsh Roedy, Bill. What makes business rock : building the world's largest global networks / Bill Roedy with David Fisher. Hoboken, N.J. : Wiley, 2011. xvii, 281 p., [8] p. of plates : ill. ; 24 cm. Includes index. "Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."-- Provided by publisher. Roedy, Bill. MTV Networks. Mass media United States Biography. Rock videos United States. Los medios de comunicaciones Estados Unidos Biografía. Videos de Rock Estados Unidos. Fisher, David, 1946- lcc bk YSL 76419 76419 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 PN 1992.8 R712w 2011 00000104140 2018-10-25 00:00:00 1 2018-10-25 bk