01394cam a22003734a 4500 27545 20230410130555.0 050314s2006 njua b 001 0 eng 13898846 acquire 2 shelf copies policy default lcc bk 2005040071 0805854096 (c. : alk. paper) 080585410X (p. : alk. paper) DLC DLC DLC pcc PN 1992.8 W377r 2006 384.54/3 22 Webster, James G. Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty. 3rd ed. Mahwah, N.J. : L. Erlbaum Associates, c2006. xviii, 317 p. : ill. ; 24 cm. LEA's communication series Includes bibliographical references (p. 287-301) and indexes. Television programs Ratings Methodology. Television viewers. Radio programs Ratings Methodology. Radio audiences. Phalen, Patricia F. Lichty, Lawrence Wilson. Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005040071-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0623/2005040071-t.html 76432 76432 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 PN 1992.8 W377r 2006 00000029264 2018-10-25 00:00:00 1 2018-10-25 bk