@book{76433,
	author = {Eastman, Susan Tyler.},
	title = {Research in media promotion /},
	publisher = {Lawrence Erlbaum Associates,},
	year = {2000.},
	address = {Mahwah, N.J. :},
	note = {A collection of 11 original studies.},
	url = {http://www.loc.gov/catdir/enhancements/fy0634/99087341-d.html}
}