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  <titleInfo>
    <title>Kids rule!</title>
    <subTitle>Nickelodeon and consumer citizenship</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Banet-Weiser, Sarah</namePart>
    <namePart type="date">1966-</namePart>
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    <place>
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    <publisher>Duke University Press</publisher>
    <dateIssued>c2007</dateIssued>
    <dateIssued encoding="marc">2007</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>xiv, 276 p. : ill. ; 25 cm.</extent>
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  <tableOfContents>"We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship -- The success story : Nickelodeon and the cable industry -- The Nickelodeon brand : buying and selling the audience -- Girls rule! : gender, feminism, and Nickelodeon -- Consuming race on Nickelodeon -- Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand -- Conclusion : kids rule : the Nickelodeon universe.</tableOfContents>
  <note type="statement of responsibility">Sarah Banet-Weiser.</note>
  <note>Includes bibliographical references (p. [245]-257) and index.</note>
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  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Nickelodeon (Television network)</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <topic>Children's television programs</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Child consumers</topic>
    <geographic>United States</geographic>
  </subject>
  <subject>
    <topic>Programas de televisión para niños</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Consumidores infantiles</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Niños como consumidores</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
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      <publisher>Durham : Duke University Press, c2007</publisher>
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      <title>Console-ing passions</title>
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  <identifier type="isbn">9780822339762 (cloth : alk. paper)</identifier>
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  <identifier type="lccn">2007014054</identifier>
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