02887cam a22004577a 4500 76440 76440 BJBSDDR 20230904160025.0 ta 070920s2007 nyua 000 0 eng c 9781403979056 (hbk.) 1403979057 (hbk.) 15014976 (OCoLC)ocn122283897 UKM UKM spa eng pcc a-qa--- PN 1992.92 R953m 2007 384.55/23 Rushing, Josh, 1972- Mission Al Jazeera : build a bridge, seek the truth, change the world / Josh Rushing, in collaboration with Sean Elder. New York : Palgrave Macmillan, 2007. x, 233 p. : ill. ; 25 cm. The butterfly and the bulldog -- Selling the war: behind the scenes at CentCom -- Bringing war into your living room -- Just walk away -- Al Jazeera takes on the Arab world -- The ground truth about Al Jazeera -- What they don't know can kill us -- Going global: behind the scenes at Al Jazeera English -- Building the bridge. Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.--From publisher description. Rushing, Josh, 1972- Al Jazeera (Television network) Al-Jazira (Emisora de Televisión Satelital) Television broadcasting of news Arab countries. Noticias por televisión Países árabes 1324 War on Terrorism, 2001-2009 Public opinion. Guerra contra el terrorismo, 2001- 434 Televisión Países árabes 7363 Televisión y política Países árabes 13949 Gitlin, Todd Alan, 1943-2022 colaborador 19481 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0801/2007280477-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0801/2007280477-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0801/2007280477-t.html lcc BK dpf 0 0 0 0 HU BJB BJB HU 2023-04-10 0 PN 1992.92 R953m 2007 00000102650 2018-10-25 00:00:00 1 2018-10-25 BK