build a bridge, seek the truth, change the world Rushing, Josh 1972- creator Gitlin, Todd Alan 1943-2022 colaborador text nyu New York Palgrave Macmillan 2007 monographic eng

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x, 233 p. : ill. ; 25 cm. Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.--From publisher description. The butterfly and the bulldog -- Selling the war: behind the scenes at CentCom -- Bringing war into your living room -- Just walk away -- Al Jazeera takes on the Arab world -- The ground truth about Al Jazeera -- What they don't know can kill us -- Going global: behind the scenes at Al Jazeera English -- Building the bridge. Josh Rushing, in collaboration with Sean Elder. a-qa--- Rushing, Josh 1972- Al Jazeera (Television network) Al-Jazira (Emisora de Televisión Satelital) Television broadcasting of news Arab countries Noticias por televisión Países árabes War on Terrorism, 2001-2009 Public opinion Guerra contra el terrorismo, 2001- Televisión Países árabes Televisión y política Países árabes PN 1992.92 R953m 2007 384.55/23 9781403979056 (hbk.) 1403979057 (hbk.) http://www.loc.gov/catdir/enhancements/fy0801/2007280477-b.html http://www.loc.gov/catdir/enhancements/fy0801/2007280477-d.html http://www.loc.gov/catdir/enhancements/fy0801/2007280477-t.html http://www.loc.gov/catdir/enhancements/fy0801/2007280477-b.html http://www.loc.gov/catdir/enhancements/fy0801/2007280477-d.html http://www.loc.gov/catdir/enhancements/fy0801/2007280477-t.html UKM 070920 20230904160025.0 spa