01084cam a2200349 a 4500 121248 20230410130630.0 120514s2013 ilua 001 0 eng 17297189 2012018745 9780809331963 (pbk. : alk. paper) 0809331969 (pbk. : alk. paper) 9780809331970 (ebook) 0809331977 (ebook) DLC DLC DLC pcc PN 1995.9 M333m 2013 791.430688 Marich, Robert. Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich. 3rd ed. Carbondale ; Edwardsville : Southern Illinois University Press, c2013. xi, 417 p. : ill. ; 24 cm. Includes index. Motion pictures Marketing. Motion pictures Distribution. Imágenes en movimiento Mercadeo. Imágenes en movimiento Distribución. 20151000. lcc bk YSL 77487 77487 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 PN 1995.9 M333m 2013 00000114403 2018-10-25 00:00:00 1 2018-10-25 bk