02320cam a2200373 i 4500 79224 79224 BJBSDDR 20250729111810.0 ta 140707s2015 nyua b 001 0 eng 9780231168342 (cloth : alk. paper) 9780231168359 (pbk. : alk. paper) DLC eng DLC spa pcc n-us--- PN 4867.2 B334e 2015 071 Batsell, Jake Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell. New York : Columbia University Press, 2015. xxxiv, 195 p. : ill. ; 22 cm. Columbia journalism review books Includes bibliographical references (pages 157-176) and index. Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion. Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Journalism United States History 21st century. News audiences United States History 21st century. Online journalism United States History 21st century. Social media United States. Relaciones públicas Historia Estados Unidos 1321 Periodismo Estados Unidos 1337 Redes sociales en línea Estados Unidos 1568 lcc BK 0 0 0 0 HU BJB BJB HU 2023-04-10 0 PN 4867.2 B334e 2015 00000120362 2018-10-25 00:00:00 1 2018-10-25 BK