TY  - BOOK
AU  - Batsell,Jake
TI  - Engaged journalism: connecting with digitally empowered news audiences 
T2  - Columbia journalism review books
SN  - 9780231168342 (cloth : alk. paper)
AV  - PN 4867.2 B334e 2015
U1  - 071 
PY  - 2015///
CY  - New York
PB  - Columbia University Press
KW  - Journalism
KW  - United States
KW  - History
KW  - 21st century
KW  - News audiences
KW  - Online journalism
KW  - Social media
KW  - Relaciones públicas
KW  - Historia
KW  - Estados Unidos
KW  - Periodismo
KW  - Redes sociales en línea
N1  - Includes bibliographical references (pages 157-176) and index; Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion
N2  - Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction
ER  -