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  <titleInfo>
    <title>Pratique des relations presse</title>
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  <titleInfo type="alternative">
    <title>Les relations presse</title>
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  <name type="personal">
    <namePart>Morel, Philippe</namePart>
    <namePart type="date">1937-</namePart>
    <role>
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    <place>
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    <publisher>Dunod</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc">2008</dateIssued>
    <edition>4e ed.</edition>
    <issuance>monographic</issuance>
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    <extent>243 p.</extent>
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  <note type="statement of responsibility">Philippe Morel.</note>
  <note>Fonctions de l'entreprise.</note>
  <note>Bibliogr.: p. 237.</note>
  <subject authority="lcsh">
    <topic>Press agents</topic>
    <geographic>France</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Press</topic>
    <geographic>France</geographic>
  </subject>
  <subject authority="rvm">
    <topic>Entreprises</topic>
    <topic>Relations publiques</topic>
    <geographic>France</geographic>
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  <subject authority="rvm">
    <topic>Publicite industrielle</topic>
    <geographic>France</geographic>
  </subject>
  <subject authority="rvm">
    <topic>Medias et affaires</topic>
    <geographic>France</geographic>
  </subject>
  <subject authority="ram">
    <topic>Attaches de presse</topic>
    <geographic>France</geographic>
  </subject>
  <subject authority="ram">
    <topic>Entreprises</topic>
    <topic>Relations publiques</topic>
    <geographic>France</geographic>
    <topic>Guides, manuels, etc</topic>
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  <classification authority="lcc">PN 5171 M839p 2008</classification>
  <classification authority="ddc">070.4/35/0944</classification>
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    <titleInfo>
      <title>Fonctions de l'entreprise. Marketing, communication</title>
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  <identifier type="isbn">9782100519484</identifier>
  <identifier type="isbn">2100519484</identifier>
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