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  <titleInfo>
    <nonSort>A </nonSort>
    <title>historia do consumo no Brasil</title>
    <subTitle>do mercantilismo á era do foco no cliente</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Volpi, Alexandre</namePart>
    <namePart type="date">1971-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Meir, Roberto</namePart>
    <role>
      <roleTerm authority="marcrelator" type="code">aut.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">bl</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Rio de Janeiro, Brasil</placeTerm>
    </place>
    <publisher>Editora Campus / Elsevier</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">por</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>182 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>O Brasil no mapa do comercio--- Era uma vez um país rico--- O embriâo do novo consumidor--- O império do produto--- O nascimento do povo bom--- O comércio e o way of life--- Consumidor por direito--- A busca pela excelencia--- As raízes do foco no cliente--- A forca do SAC--- Os negócios imitam a vida--- Detalhes que fazem a diferenca.</tableOfContents>
  <note type="statement of responsibility">Alexandre Volpi, Roberto Meir.</note>
  <note>Includes bibliographical references (p. [175]-178).</note>
  <subject authority="lcsh">
    <topic>Capitalismo</topic>
    <topic>Brasil</topic>
    <temporal>Historia</temporal>
  </subject>
  <subject authority="lcsh">
    <topic>Consumo (Economía)</topic>
    <topic>Brasil</topic>
    <temporal>Historia</temporal>
  </subject>
  <subject authority="lcsh">
    <geographic>Brasil</geographic>
    <topic>Condicoes economicas</topic>
  </subject>
  <subject authority="lcsh">
    <geographic>Brasil</geographic>
    <topic>Condicoes socials</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumption (Economics)</topic>
    <geographic>Brazil</geographic>
    <topic>History</topic>
  </subject>
  <classification authority="lcc">103 HC 190 V932h 2007</classification>
  <identifier type="isbn">9788535220476</identifier>
  <identifier type="isbn">853522047X</identifier>
  <identifier type="lccn">2007315675</identifier>
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    <recordCreationDate encoding="marc">070608</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230404125951.0</recordChangeDate>
    <recordIdentifier>83053</recordIdentifier>
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