02555cam a2200337 a 450000100070000000500170000700800410002403500130006501000170007802000390009502000380013402000360017202000350020804000220024304200080026505000220027308200140029510000220030924500790033126000650041030000350047550400660051050504350057652009870101165000130199865000550201165000480206665000480211465000360216270000190219811669020230410132729.0090602s2010    ilua     b    001 0 eng c  a15762313  a  2009022745  a9780226316611 (cloth : alk. paper)  a9780226316628 (pbk. : alk. paper)  a0226316610 (cloth : alk. paper)  a0226316629 (pbk. : alk. paper)  aICU/DLCcDLCdDLC  apcc14aQ 223bH288c 201000a808/.06651 aHarmon, Joseph E.14aThe craft of scientific communication /cJoseph E. Harmon & Alan G. Gross.  aChicago ;aLondon :bThe University of Chicago Press,c2010.  axiii, 225 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. [215]-220) and index.0 aIntroducing your problem -- Distilling your research -- Entitling your research -- Turning your evidence into arguments: results and discussion -- Drawing your conclusions -- Framing your methods -- Distributing credit -- Arranging matters -- Varying matters -- Proposing new research -- Going public -- Presenting powerpoint science -- Organizing powerpoint slides -- Composing scientific English -- Improving scientific English.  aThe ability to communicate in print and person is essential to the life of a successful scientist. But since writing is often secondary in scientific education and teaching, there remains a significant need for guides that teach scientists how best to convey their research to general and professional audiences. The Craft of Scientific Communication will teach science students and scientists alike how to improve the clarity, cogency, and communicative power of their words and images.  In this remarkable guide, Joseph E. Harmon and Alan G. Gross have combined their many years of experience in the art of science writing to analyze published examples of how the best scientists communicate. Organized topically with information on the structural elements and the style of scientific communications, each chapter draws on models of past successes and failures to show students and practitioners how best to negotiate the world of print, online publication, and oral presentation. 4a20150800 0aCommunication in sciencevHandbooks, manuals, etc. 0aSciencexLanguagevHandbooks, manuals, etc. 0aTechnical writingvHandbooks, manuals, etc. 4aComunicación en las ciencias.1 aGross, Alan G.