Phillips, Andrea,  1974- <br/><br/>
A creator's guide to transmedia storytelling :  how to captivate and engage audiences across multiple platforms / 
by Andrea Phillips. 
 - New York :  McGraw-Hill,  c2012. 
 - xii, 272 p. :  ill. (some col.) ;  20 x 24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071791526 (hbk. : alk. paper) 0071791523 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2012002246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital storytelling.<br/>Interactive multimedia.<br/>Internet entertainment industry.<br/>Marketing--Psychological aspects.<br/>Relatos de historias digital.<br/>Multimedia Interactiva.<br/>Industria del Entretenimiento en Internet.<br/>Mercadeo--Aspectos Psicológicos.
<br/><br/><label>LC Class. No.: </label>QA 76.76  / P558c 2012 
<br/><br/><label>Dewey Class. No.: </label>006.7