01200cam a2200349 a 4500 115855 20230410132742.0 120120s2012 nyua b 001 0 eng 17128987 2012002246 9780071791526 (hbk. : alk. paper) 0071791523 (hbk. : alk. paper) DLC DLC DLC pcc QA 76.76 P558c 2012 006.7 Phillips, Andrea, 1974- A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips. New York : McGraw-Hill, c2012. xii, 272 p. : ill. (some col.) ; 20 x 24 cm. Includes bibliographical references and index. Digital storytelling. Interactive multimedia. Internet entertainment industry. Marketing Psychological aspects. Relatos de historias digital. Multimedia Interactiva. Industria del Entretenimiento en Internet. Mercadeo Aspectos Psicológicos. lcc bk JaaM 87097 87097 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 QA 76.76 P558c 2012 00000109054 2018-10-25 00:00:00 1 2018-10-25 bk