01277cam a22002657a 450000100070000000500170000700800410002403500130006501000170007802000180009503500230011304000590013604200140019505000240020908200120023310000180024524500770026326000470034030000210038750400510040852004550045965000280091465000390094261000300098111376420230410132742.0100505s2010    onc      b    001 0 eng    a16217821  a  2010398997  a9781552639405  a(OCoLC)ocm86226003  aNLCbengcNLCdYDXCPdOCLCQdUUSdBTCTAdORXdCDXdDLC  alccopycat14aQA 76.8bM478b 201004a004.1651 aMcQueen, Rod.14aThe BlackBerry :bthe inside story of Research in Motion /cRod McQueen.  aToronto, Ont. :bKey Porter Books,cc2010.  a320 p. ;c24 cm.  aIncludes bibliographical references and index.3 aThis is Rod McQueen's biography of a company that repeatedly surprised everyone. It is a never-before-seen, behind -the-scenes portrait of RIM and its co-CEOs who are two of today's most respected business leaders. It explores in detail not only the company's early struggles against much larger and better known firms, but how RIM has been able to maintain and exceed its own expectations through a passion for both innovation and business execution 0aBlackBerry (Smartphone) 4aPrimera Jornada de Catalogación.20aResearch in Motion (Firm)