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  <titleInfo>
    <nonSort>The </nonSort>
    <title>BlackBerry</title>
    <subTitle>the inside story of Research in Motion</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>McQueen, Rod.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">onc</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Toronto, Ont</placeTerm>
    </place>
    <publisher>Key Porter Books</publisher>
    <dateIssued>c2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>320 p. ; 24 cm.</extent>
  </physicalDescription>
  <abstract>This is Rod McQueen's biography of a company that repeatedly surprised everyone. It is a never-before-seen, behind -the-scenes portrait of RIM and its co-CEOs who are two of today's most respected business leaders. It explores in detail not only the company's early struggles against much larger and better known firms, but how RIM has been able to maintain and exceed its own expectations through a passion for both innovation and business execution</abstract>
  <note type="statement of responsibility">Rod McQueen.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>BlackBerry (Smartphone)</topic>
  </subject>
  <subject>
    <topic>Primera Jornada de Catalogación</topic>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Research in Motion (Firm)</namePart>
    </name>
  </subject>
  <classification authority="lcc">QA 76.8 M478b 2010</classification>
  <classification authority="ddc">004.165</classification>
  <identifier type="isbn">9781552639405</identifier>
  <identifier type="lccn">2010398997</identifier>
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    <recordCreationDate encoding="marc">100505</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410132742.0</recordChangeDate>
    <recordIdentifier>113764</recordIdentifier>
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