TY  - BOOK
AU  - McQueen,Rod
TI  - The BlackBerry: the inside story of Research in Motion 
SN  - 9781552639405
AV  - QA 76.8 M478b 2010
U1  - 004.165 
PY  - 2010///
CY  - Toronto, Ont.
PB  - Key Porter Books
KW  - Research in Motion (Firm)
KW  - BlackBerry (Smartphone)
KW  - Primera Jornada de Catalogación
N1  - Includes bibliographical references and index
N2  - This is Rod McQueen's biography of a company that repeatedly surprised everyone. It is a never-before-seen, behind -the-scenes portrait of RIM and its co-CEOs who are two of today's most respected business leaders. It explores in detail not only the company's early struggles against much larger and better known firms, but how RIM has been able to maintain and exceed its own expectations through a passion for both innovation and business execution
ER  -