TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Ghoshal,Sumantra
TI  - Transnational management: text, cases, and readings in cross-border management 
SN  - 025614138X
AV  - HD 62.4 B289t 1995
U1  - 658/.049 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - International business enterprises
KW  - Management
KW  - Empresas comerciales internacionales
KW  - Administración
N1  - Includes bibliographical references and index; Ch. 1 Cross-Border Management: Motivations and Mentalities 1
Ch. 2 Responding to Conflicting Demands: The Environmental Challenge 112
Ch. 3 Building Strategic Capabilities: The Competitive Challenge 235
Ch. 4 Managing across Boundaries: The Collaborative Challenge 368
Ch. 5 Developing Coordination and Control: The Organizational Challenge 468
Ch. 6 Managing Activities and Tasks: The Operational Challenge 576
Ch. 7 Building Transnational Capabilities: The Management Challenge 667
Ch. 8 Preparing for the Future: Evolution of the Transnational 787
Index 865
ER  -