03018cam a2200445 a 4500 15307966 BJBSDDR 20251128114716.0 ta 080528s2008 nyua b 001 0 eng d 2008273863 9780061353239 (hbk.) 006135323X (hbk.) (OCoLC)ocn182521026 UPZ UPZ UPZ BAKER EGM GK8 BKL NTD OCLCQ VP@ MNY OCL ZAB BTCTA YDXCP SNM LMR DLC eng eng lccopycat BF 448 A698p 2008 153.8/3 Ariely, Dan, 1967- 13096 Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. 1st ed. New York, NY : Harper, c2008. xxii, 280 pages : illusrations ; 23 cm. Includes bibliographical references (pages [259]-267) and index. 1. The truth about relativity : why everything is relative, even when it shouldn't be 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air 3. The cost of zero cost : why we often pay too much when we pay nothing 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them 5. The influence of arousal : why hot is much hotter than we realize 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do 7. The high price of ownership : why we overvalue what we have 8. Keeping doors open : why options distract us from our main objective 9. The effect of expectations : why the mind gets what it expects 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't 11. The context of our character, part I : why we are dishonest, and what we can do about it 12. The context of our character, part II : why dealing with cash makes us more honest 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly Decision making. Toma de decisiones 165 Economics Psychological aspects. Economía Aspectos psicológicos 14294 Consumer behavior. Comportamiento del consumidor 1328 Book web site http://www.predictablyirrational.com/ Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 92109 92109 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 0 BF 448 A698p 2008 00000074858 2018-11-17 00:00:00 1 2018-11-17 BK