Cialdini, Robert B.,   1945- <br/><br/>
Influence :   the psychology of persuasion /  
Robert B. Cialdini. 
 - New York :  Morrow,  1993      
 - xiv, 320 pages :   illustrations ;   24 cm. 
<br/><br/>Includes bibliographical references (p. [293]-309) and index. 
<br/><br/><label>ISBN: </label>0688128165 9780688128166 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Influencia (Psicología)<br/>Persuasión (Psicología)<br/>Conformidad 
<br/><br/><label>LC Class. No.: </label>BF 774  / C565p 1993