01814nam a2200265 i 4500001000700000003000800007005001700015006001900032007000300051008004100054020001800095020001500113040001200128041000800140050002200148100002000170245009600190260006000286300004500346500001600391505049100407520060100898650002201499650002701521117768BJBSDDR20230410142351.0a|||||r|||| 00| 0 ta140911s2014 enka 000 0 eng  a9781118756232 a1118756231 cBJBSDDR0 aeng14aHD 59bS617p 20141 aSingleton, Alex14aThe pr masterclass/bHow to develop a public relations strategy thet works!cAlex Singleton aChichester, West Sussex, United Kingdom :bWiley,c2014 axviii, 190 pages : bportrait ; c24 cm. awith index. aWhy public relations campaigns fail- and how to make them succeed -- How to develop a story idea that is newsworthy -- How to build and maintain an effective list of journalists -- How to write an attention-grabbing press release -- Dealing with incoming media enquiries -- How to successfully pitch a letter -- Persuade the public with compelling comment articles -- The secrets of effective television and radio appearances -- How to choose an agency or consultant -- Future learning. aThe PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. 0aPublic relations. 4aRelaciones públicas.