02036nam a2200313 i 4500999001700000001000700017003000800024005001700032006001900049007000300068008004100071020001800112020001500130040001200145041000800157050002200165100002700187245009600214260006000310300004500370500001600415505049100431520060100922650002201523650003301545942001201578946000801590952012401598  c94389d94389117768BJBSDDR20230410142351.0a|||||r|||| 00| 0 ta140911s2014    enka          000 0 eng    a9781118756232  a1118756231  cBJBSDDR0 aeng14aHD 59bS617p 20141 aSingleton, Alex91777614aThe pr masterclass/bHow to develop a public relations strategy thet works!cAlex Singleton  aChichester, West Sussex, United Kingdom :bWiley,c2014  axviii, 190 pages : bportrait ; c24 cm.  awith index.  aWhy public relations campaigns fail- and how to make them succeed --
How to develop a story idea that is newsworthy --
How to build and maintain an effective list of journalists --
How to write an attention-grabbing press release --
Dealing with incoming media enquiries --
How to successfully pitch a letter --
Persuade the public with compelling comment articles --
The secrets of effective television and radio appearances --
How to choose an agency or consultant --
Future learning.  aThe PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. 0aPublic relations. 4aRelaciones públicas.91330  2lcccBK  adpf  00102lcc40708CSaBJBbBJBcCSd2023-04-10l0oHD 59 S614p 2014p00000111117r2018-11-17 00:00:00t1w2018-11-17yBK