00975nam a2200205 i 450000100070000000500170000700800410002402000180006504100080008305000160009110000170010724500840012426000350020830000270024350500990027052003410036965000270071065000170073765000150075411822120230410142401.0141007s2011    uk ao   r     000 0 eng d  a97818566974770 aeng14abL933 20111 aLucas, Gavin00aGuerrilla advertising 2 /bMore unconventional brand communicationcGavin Lucas  aLondon :bLaurence King,c2011  a189 p. :bill.c30 cm.0 aStreet propaganda --  Site-specific --  Sneaky manoeuvres --  Stunts --  Multi-fronted attack.  aShowcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. 4aAdvertising campaigns. 4aAdvertising. 4aPublicity.