01049nam a2200241 i 4500 118221 20230410142401.0 141007s2011 uk ao r 000 0 eng d 9781856697477 eng L933 2011 Lucas, Gavin Guerrilla advertising 2 / More unconventional brand communication Gavin Lucas London : Laurence King, 2011 189 p. : ill. 30 cm. Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack. Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. Advertising campaigns. Advertising. Publicity. lcc bk IMRO 94698 94698 0 0 lcc 0 0 OLF BJB BJB OLF 2023-04-10 0 L933 2011 00000111691 2018-11-17 00:00:00 1 2018-11-17 bk