@book{94861,
	author = {Perloff, Richard M.},
	title = {The dynamics of persuasion :},
	publisher = {Routledge,},
	year = {2010.},
	series = {Communication series. Communication theory and methodology},
	address = {New York :},
	edition = {4th ed.},
	note = {Previous ed: New York : Lawrence Erlbaum Associates,  3rd ed., c2008.}
}