The
dynamics of persuasion
communication and attitudes in the 21st century
Perloff, Richard M.
creator
text
bibliography
nyu
New York
Routledge
2010
4th ed.
monographic
eng
xvi, 425 p. : ill. ; 24 cm.
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
Richard M. Perloff.
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
Includes bibliographical references and indexes.
Persuasion (Psychology)
Mass media
Psychological aspects
Attitude change
BF637.P4 P39 2010
153.8/52
Communication series. Communication theory and methodology
9780415805674 (hbk)
0415805678 (hbk)
9780415805681 (pbk)
0415805686 (pbk)
9780203870327 (ebk)
0203870328 (ebk)
2009041035
DLC
091005
20230410142406.0
117195