02042cam a22003974a 4500 94862 94862 117566 BJBSDDR 20230410142406.0 070420s2008 nyua b 001 0 eng 2007016430 9780805863604 (alk. paper) 0805863605 (alk. paper) 14816105 (OCoLC)ocn123539490 (OCoLC)123539490 DLC DLC BTCTA BAKER C#P YDXCP DLC Eng BF637.P4 P451 2008 153.8/52 22 Perloff, Richard M. The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. 3rd ed. New York : Lawrence Erlbaum Associates, c2008. xvii, 563 p. : ill. ; 23 cm. LEA's communication series Includes bibliographical references (p. [487]-532) and indexes. Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns. Presents an introduction to persuasive communication and attitude change. This book explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. It investigates the impact of persuasive communication on attitudes toward various topics, including health and politics. Persuasion (Psychology) Mass media Psychological aspects. Attitude change. Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007016430.html Publisher description http://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html lcc BK dpf 0 0 lcc 0 0 OLF BJB BJB OLF 2023-04-10 0 BF637.P4 P451 2008 00000110722 2018-11-17 00:00:00 1 2018-11-17 bk