The communication and attitudes in the 21st century Perloff, Richard M. creator text bibliography nyu New York Lawrence Erlbaum Associates c2008 2008 3rd ed. monographic eng Eng

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xvii, 563 p. : ill. ; 23 cm. Presents an introduction to persuasive communication and attitude change. This book explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. It investigates the impact of persuasive communication on attitudes toward various topics, including health and politics. Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns. Richard M. Perloff. Includes bibliographical references (p. [487]-532) and indexes. Persuasion (Psychology) Mass media Psychological aspects Attitude change BF637.P4 P451 2008 153.8/52 9780805863604 (alk. paper) 0805863605 (alk. paper) 2007016430 http://www.loc.gov/catdir/toc/ecip0716/2007016430.html http://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html http://www.loc.gov/catdir/toc/ecip0716/2007016430.html http://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html DLC 070420 20230410142406.0 117566