<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Blog, Inc</title>
    <subTitle>blogging for passion, profit, and to create community</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Blog, Incorporated</title>
  </titleInfo>
  <name type="personal">
    <namePart>Cho, Joy Deangdeelert</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ilasco, Meg Mateo</namePart>
    <role>
      <roleTerm type="text">editora</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bonney, Grace</namePart>
    <namePart type="date">1981-</namePart>
    <role>
      <roleTerm type="text">prologuista</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">San Francisco</placeTerm>
    </place>
    <publisher>Chronicle Books</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>183 p. ; 21 cm.</extent>
  </physicalDescription>
  <abstract>With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more</abstract>
  <tableOfContents>Introduction to blogging -- Finding your voice and niche -- Powering your blog -- Blogging community etiquette -- Making your blog a business -- Monetizing your blog -- The next stage of blogging growth.</tableOfContents>
  <note type="statement of responsibility">Joy Deangdeelert Cho ; edited by Meg Mateo Ilasco ; foreword by Grace Bonney.</note>
  <note>Includes index.</note>
  <subject>
    <topic>Blogs</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Web site development</topic>
    <topic>Amateurs' manuals</topic>
  </subject>
  <subject>
    <topic>Desarrollo de sitios Web</topic>
    <topic>Manuales</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Blogs</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject>
    <topic>Blogs</topic>
    <topic>Aspectos económicos</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Blogs</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject>
    <topic>Blogs</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Blogs</topic>
  </subject>
  <classification authority="lcc">TK 5105.8884 C545b 2012</classification>
  <classification authority="ddc">006.7/52</classification>
  <identifier type="isbn">9781452107202 (pbk.)</identifier>
  <identifier type="isbn">1452107203 (pbk.)</identifier>
  <identifier type="lccn">2011042181</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">111017</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410142410.0</recordChangeDate>
    <recordIdentifier source="BJBSDDR">17003596</recordIdentifier>
  </recordInfo>
</mods>
