02586pam a2200349 a 4500 117952 BJBSDDR 20250930113220.0 ta 900314s1970 nyuaf b s001 0 eng d eng DLC eng Z 278 B154a 1970 070.5/068 Bailey, Herbert S. (Herbert Smith), Jr. 45060 The art and science of book publishing / by Herbert S. Bailey, Jr. New York : Harper and Row Publishers, 1970. xii, 216 pages, [1] folded leaf of plates : illustrations ; 21 cm. Cover title: The art & science of book publishing. Includes bibliographical references (p. [203]-208) and index. Irrationality and rationality in publishing -- The external and internal environments of publishing -- Flows, sequences, and decisions -- The economics of micro-publishing -- Planning -- The new technologies. In this survey of current book publishing practice, a distinguished publisher discusses with authority and a healthy freedom from preconceptions every aspect of the editorial and financial operations of the modern publishing house. Mr. Bailey presents first a thorough introduction to the editorial, production, and business activities of publishing, introducing the people who do the different jobs and analyzing their complex relations with each other and with authors, agents, and the general public. He then turns to specific problems of publishing practice on a somewhat more advanced level. Here he develops both theory and empirical techniques for decision making. Formulas and other methods are provided for determining policy in such vital areas as pricing, advertising budgets, and reprints. A helpful appendix provides technical material relating to forms, schedules, and other important matters in the production process. The art and science of book publishing is a useful book and one that will be of interest both to people in the field and to those in business and in related communications fields. It will, in addition, be helpful to young people and others considering careers in book publishing. -- Jacket Publishers and publishing Management. Editores y publicaciones 29839 Industria editorial 5741 Book industries and trade Management. Industria del libro 15703 Comercio editorial 45061 Art & science of book publishing. lcc BK rsfv 95010 95010 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 0 Z 278 B154a 1970 00000111269 2018-11-17 00:00:00 1 2018-11-17 BK