Signorelli, Jim. <br/><br/>
Storybranding 2.0 :  creating stand-out brands through the elements of story / 
Jim Signorelli. 
 - 2nd edition. 
 - 269 p.  ill 
<br/><br/> Contains Index and References 
<br/><br/>P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding. 
<br/><br/><label>ISBN: </label>9781626340312 
<br/><br/><label>LCCN: </label>2013948289