01250nam a22003135i 4500 116763 20230410142411.0 130819s2014 txu 000 0 eng 17856686 acquire 2 shelf copies policy default lcc bk 2013948289 9781626340312 DLC eng rda DLC pcc Signorelli, Jim. Storybranding 2.0 : creating stand-out brands through the elements of story / Jim Signorelli. 2nd edition. 1402 Austin, TX : Greenleaf Book Group, 2014. 269 p. ill text rdacontent unmediated rdamedia volume rdacarrier Contains Index and References P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding. Jordan Heath; phone: (512) 8916100; email: jheath@greenleafbookgroup.com; bc: jheath@greenleafbookgroup.com IMRO 95027 95027 0 0 lcc 0 0 OLF BJB BJB OLF 2023-04-10 0 00000109377 2018-11-17 00:00:00 1 2018-11-17 bk