Administracáo de marketing no mundo contemporáneo / Roberto Pessoa Madruga ... [et al.]. - 3er ed - Rio de Janeiro : FGV, 2008. - 142 p. : il. - (Série marketing) . - (Série marketing). . ISBN: 8522504555 9788522504558 Subjects--Topical Terms: Marketing.Marketing--Manangement.Mercadeo--Administración.Estratégia empresarial.Mercadeo. Subjects--Index Terms: Administracáo Marketing Mercado Sistema de informacáo LC Class. No.: bA238 2008 Dewey Class. No.: 658.8